About the Innovation Showcase

Charting the course for the future of cruise

The CLIA Innovation Showcase (13-14 March) will make its highly anticipated return as part of CRUISE WEEK EUROPE in Rotterdam, with a sharp focus on new innovations in maritime technology, newbuilds, design, and hospitality.

New for 2025

  • Solutions First: This showcase is dedicated to presenting innovative solutions for the cruise industry. Exhibitors must undergo a qualification process, demonstrating their solution’s innovation and uniqueness to our qualification committee. This curated approach ensures a focused and impactful display of only the most relevant and ground-breaking offerings.
  • Fair Marketing Advantage: Your innovation takes center stage at the showcase. We offer two standardized turnkey stand options, ensuring all participants have an equal opportunity to shine. This approach allows a focus on your solution rather than elaborate displays.
  • Engagement Workshops: Maximize your exhibition impact with our targeted pre-show workshops. CLIA is offering three daily workshops designed to equip exhibitors with insider knowledge on effectively engaging cruise lines, ports, and shipbuilders. The series kicks off with an exclusive introduction featuring Chief Procurement Officers from our member organizations, providing your direct insights from key decision-makers.
  • All Inclusive Access: As an exhibitor, your experience extends beyond the showcase, including full access to the CLIA European Summit programme, including all sessions, networking.

Why Exhibit

Exhibiting gives you the opportunity to build on CLIA’s market advantage – 95% of cruise lines in the world are CLIA members, and the CLIA Innovation Showcase gives you direct access to decision makers from our member cruise lines, port authorities, shipbuilders, and other key industry stakeholders.

With Rotterdam as a central hub of cruising in Northern Europe, CLIA is convening its member cruise line executives for strategic meetings and mapping the future of the cruise industry.

As a cornerstone of CRUISE WEEK EUROPE, the Innovation Showcase will convene the cruise line executives, port authorities, ship builders, industry suppliers, and procurement decision makers seeking new innovations that will propel the cruise sector into a new era of excellence and sustainability.

  • Unparalled Exposure: Showcase groundbreaking products and services to decision makers at not only CLIA cruise lines, but also ports authorities and shipbuilders.
  • Innovation-Driven Focus: Present solutions that address the evolving needs of the rapidly advancing cruise sector.
  • Direct Access: Connect with member cruise lines executives, ports authorities, and key industry buyers relevant to your offerings.
  • Enhanced Networking: Leverage a platform designed to foster collaboration, demonstrations, and knowledge-sharing.
  • Executive Engagement:Participate in curated opportunities to interact with industry stakeholders
  • Industry-Wide Visibility: Benefit from a turnkey exhibit format that ensures fair and equal opportunity to highlight your offerings.

Cruise Line Advisory Group

We are extremely fortunate to be collaborating with our member cruise line Chief Procurement Officers on guiding our content, supporting the event and assisting to attract new suppliers. The Showcase gathers key cruise line decision makers, leading industry providers and new-to-cruise business partners to engage in exclusive thought-provoking programming.

  • Jon McKeownChief Procurement Officer, Carnival Corp
  • Marco Dioda – Vice President, Procurement and Supply Chain, Costa Group
  • Francesco BassoliChief Procurement Officer, MSC Cruises SA
  • Paolo Raia – Managing Director, MSC Procurement & Logistics S.p.A.
  • Carolina MazueraSVP Supply Chain Management & Procurement, Norwegian Cruise Line Holdings
  • James Wells – Global Chief Supply Chain Officer, Royal Caribbean Group
  • Giorgio Zagami – VP Strategic Sourcing and Head of Procurement, Explora Journeys

Local Hosts

2024 Genoa

 “It is an event of great significance for Genoa, Italy and Europe. It will bring together all the major stakeholders of the sector globally: shipowners, maritime authorities, government institutions, and regulators, together with the world of suppliers to the cruise industry.”

Pierfrancesco Vago
CLIA Global Chair

 “I’m absolutely thrilled and eagerly anticipating the Innovation Expo. This event presents a fantastic opportunity for Genoa and Europe as a whole, as we extend a warm welcome to major cruise companies and essential partners. I am fully dedicated to ensuring its success because this kind of gathering has the potential to create significant value for MSC and the entire industry. I’m confident that the Innovation Expo will emerge as the most important cruise event ever held in Europe, focusing on crucial industry topics such as innovation and sustainability.”

Paolo Raia
Managing Director, MSC Procurement & Logistics S.p.A.

 “I am incredibly excited about the upcoming CLIA Innovation Expo. This new platform brought to us by CLIA is keenly focused on innovation and sustainability and perfectly aligns with our responsible sourcing mission. My team and I look forward to not only discovering new products and services but also addressing challenges with provisioning our vessels in the region. Amongst the many opportunities we’ll have to connect with both existing and new suppliers in 2024, this is one event not to be missed!”

Carl Robie
Executive Vice President & Chief Supply Chain Officer,
Norwegian Cruise Line Holdings 

 “I am incredibly excited about the Innovation Expo. CLIA’s continuous dedication to uncovering new technologies and sustainable solutions are set to transform our industry. I am particularly interested in local source options for food and beverage products consumed onboard. As we seek out ways to more effectively provision our vessels currently operating around the world, this forum couldn’t have come at a better time!”

Norbert Dean
Chief Supply Chain Officer, Carnival Cruise Line 

Mark Dowling

Divisional Managing Director, Tower Supplies

Featured Exhibitors